Creating a website is a complex and multi-component process that requires the involvement of several specialists. Each resource should be perfectly tailored to the specific goals of the business at the stage of forming its structure. In the future, high-quality development of the site provides high conversions and savings on promotion in search engines. The stages of creating a website can be divided into several blocks:
- determining the format (landing, business card, online store, info-portal, etc.), conducting analytics and defining goals;
- preparation of technical specifications, discussion of the terms and details of the project;
- design formation;
- adaptive layout and programming of the functional part;
- SEO & Content;
- conducting tests and fixing bugs (if necessary), making all necessary changes;
- Delivery to the customer, if necessary, further technical support.
Each block should be worked on by a single person or several people. Let’s take a closer look at the main stages of creating a website and their impact on the final result.
Analytics
Development always begins with an analysis of competitors, the target audience, and setting goals for creating a resource.
To adapt the website to the needs of the target audience, you need to answer several questions:
- Who will be your target visitors?
- What needs will the web resource cover?
- What information will your customers be interested in?
- What communication channels does your target audience use?
The stages of website development include a detailed acquaintance with the niche and analysis of competitors, determining their strengths and weaknesses. Analytics is the foundation on which the final result depends. Professionals never ignore the initial stage and conduct a detailed analysis of the business.
Preparation of technical specifications
A technical specification is a document that describes all the requirements for the project. A competent technical specification minimizes the risk of disagreements between the web studio and the customer, and also strictly regulates the timing of work.
The terms of reference must contain information about the project, goals and objectives, hosting requirements, detailed structure and design requirements, a description of the functionality and internal pages, as well as other additional data.
After drawing up the technical specification, it is possible to announce the exact timing and cost of the work.
Prototyping or design mock-ups
Next, the web studio begins designing the site, the stages of which include the arrangement of all blocks and page elements, the development of the overall structure and interface. For clarity, the customer is provided with a schematic prototype with a description of the function of all navigation elements. A “customer journey” must be built. It allows you to understand how the user will move from one element to another. The designer makes important blocks accessible, adds call-to-action buttons, and other elements. After the prototype is approved, the design development stage begins, at which the following are selected:
- color schemes;
- Fonts;
- animation elements, etc.
The designer adheres to the corporate identity of the company, makes the website branded and recognizable.
Competent design of the site structure and well-thought-out design further affect the conversion and bounce rate, so maximum attention is paid to these works.
Layout and programming
The designer sends the layouts to the customer for approval, and only after that they get to the html layout. For adaptive layout, graphic or text editors are used. It is necessary to adapt the website to different browsers and gadgets, as well as to bring the code in line with W3C standards.
Programming is a process that brings together control, design, and interface, transforming a workpiece into a full-fledged resource. The programmer ensures the improvement of page loading speed, the correctness of their operation and the safety of users. Programming is divided into two types:
- Back-end. This is the “shadow” side of development, which ensures the smooth and well-coordinated functioning of the product. The responsibilities of the back-end developer include the implementation of the logic and architecture of the resource, writing scripts, working with databases and server technologies.
- Front-end. This type of development includes all aspects of the user experience. The developer creates an attractive picture with a convenient arrangement of elements, develops a simple and user-friendly functionality.
Basic content content
Before launching the resource, it is recommended to perform basic SEO optimization to increase the visibility of the website in search engines. You need to check the indexing of the pages, add a Robots file, and create a website map. It is also desirable to fill the main pages with content: add articles, images, banners, and other components. In the future, the customer can order technical support and perform additional work on external/internal SEO optimization.
Testing and delivery of the project
The process of developing the site is completed by testing the correctness of its functioning, the convenience of the interface and the absence of bugs. Testing consists of several points:
- Functional testing. The main functionality and the speed of loading web pages are checked.
- Analysis of HTML/CSS components. It includes checking the validity of the code, the correctness of the display of graphical components and the correctness of their location.
- Usability. It involves assessing the convenience of the web resource for visitors.
- Security. The reliability of the protection of the most important pages from external influence is checked.
- Productivity test. It is performed to evaluate the download speed when there is a lot of traffic.
In addition, fonts and 404 pages are checked, as well as broken links are scanned. After testing, the project is considered completed and handed over to the customer.
Where to order the creation of a turnkey website?
If you are interested in creating a turnkey website of any complexity, please contact our Shafem web studio. Our team of professionals will quickly and efficiently perform the necessary work.
At all stages of website creation, individual specialists in a particular field are involved, thanks to which the final result will 100% meet your expectations. An integrated approach and extensive experience of the Shafem team is the key to the success of your website.
